AI Search Consulting for B2B SaaS
Control What Buyers Learn About You in AI Search
Frontier helps B2B SaaS teams understand how they show up in AI answers and take control of the narrative that shapes shortlists.
No hype. No hacks. Just a clear plan to influence how you are described in AI conversations.
Your buyers are having conversations you can't see
They're forming opinions, building shortlists, and validating decisions with AI, before they ever reach your website.
They're asking AI tools:
These aren't hypothetical. Your buyers are asking these questions right now.
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AI generates one answer from many sources
Not all of them are accurate (or favorable). These sources can be anywhere your brand is mentioned online, including:
Your content
Your competitors positioning
Reddit threads
G2 reviews
Social media posts
Youtube videos
⚠WARNING
If you're not actively shaping this narrative, someone else is.
The damage happens before the demo
By the time prospects reach out to sales, they've already formed opinions, built shortlists, and validated assumptions.
Often based on information you didn't provide.
Often based on information you didn't provide.
If you earned your spot on the shortlist, it's likely the buyer has already formed opinions, accurate or not.
If you didn't make the list, you may never get the chance to correct the record.
If you didn't make the list, you may never get the chance to correct the record.
Most companies treat this as a traffic problem.
It's not.
When traffic drops and AI hype rises, the instinct is to chase a new version of rankings and clicks.
- "We need to rank in AI search results."
- "SEO doesn't work anymore, we need GEO."
- "A guy on LinkedIn said if we optimize our site for AI we'll get tons of traffic.
⚠WARNING
This "traffic first" approach misses what's actually happening.
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AI influence often happens without a click or traffic.
AI creates zero-click experiences where buying decisions are shaped before a visit to your website. Influence happens in conversations you can't measure with traditional analytics.
Your goal isn't to rank in AI search results.
Your goal is for AI to accurately describe, compare and recommend you in the conversations where buyers are actively evaluating solutions in your category.
The shift isn't from SEO → AI Search.
The real shift is from
Traffic Optimization
↓
Narrative Control
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HOW FRONTIER HELPS
Learn How AI Talks About Your Brand with Prospects
Our focus is helping brands control how they are described, compared and recommended in AI Search. The starting point is our Narrative Gap Audit and Analysis which provides an understanding of how those prospect conversations are taking place today, identifying areas of concern and assessing their impact on pipeline.
How AI Describes Your Brand
Most teams assume AI is pulling from their website. It's more complicated than that.
- Do AI Models accurately reflect your positioning, ICP, and value proposition?
- Learn how AI is framing your pricing and if that framing helps or hurts deal confidence.
- The tone and accuracy of what buyers read when asking direct questions about your brand.
Who Is Telling Your Story
The sources driving AI outputs are often not the ones you'd expect.
- Know which domains are cited most when AI describes your brand and if they are your own sources, a third-party or even a competitor.
- Learn impact of review platforms, Reddit threads, or competitors in shaping your narrative.
- See where the control gaps are and how exposed you actually are to sources you don't own.
How You Show Up Against Competitors
Being in the conversation isn't enough if you're framed the wrong way.
- See how you appear when buyers run common category-level or job-to-be-done queries.
- Learn how AI positions you relative to named competitors in comparison and alternative queries
- Where disadvantageous framing is creating shortlist risk before a buyer ever reaches your site.
WHO FRONTIER IS FOR
For B2B Teams Competing for the Shortlist
AI is shaping B2B shortlists before buyers ever reach your site. Frontier helps B2B SaaS teams understand how they show up in these conversations and control what buyers learn along the way.
Best Fit
You're in a competitive category where perception shapes pipeline.
- You sell B2B SaaS with a considered buying cycle and multiple stakeholders.
- Buyers compare vendors in AI tools before they book a demo.
- You care about positioning, category narrative, and competitive differentiation.
- Content, SEO, product marketing, PR and sales all influence the story buyers hear.
- You want a system your team can run, not a one-time audit.
Not a Fit (Yet)
If this is you, you likely need different fundamentals first.
- You are early-stage and still validating product-market fit.
- Your primary goal is quick traffic growth from traditional SEO.
- You have no consistent content engine or owner for messaging and narrative.
- You are not ready to change positioning, pages or proof points.
- You sell primarily through inbound intent capture with a short, simple decision.
- You want a tactical checklist without cross-functional alignment.
Not sure? If buyers are already researching in AI tools, you are probably a fit.
WHY FRONTIER
Because How You Show Up Is What Matters Most in AI Search
Most brands have a strong opinion about who they are and how they're positioned. The Narrative Gap audit tells you if AI agrees and which sources are responsible when it doesn't.
Frontier's Approach
Our Narrative Gap Audit starts where most teams have a blind spot, the conversations buyers are having before they ever reach your website.
- Covers ChatGPT, Gemini and Perplexity.
- Prompts are built around buying intent and the queries buyers actually use during their research.
- Findings are scored against our Narrative Gap framework which helps brands assess severity and impact.
- Gaps are analyzed individually and across all three platforms so you can see which risks are consistent and which are platform-specific.
What You Get
The Narritive Gap Analysis provides you with everything you need to understand your current exposure and know what to fix first.
- Per-platform scoring across seven dimensions: positioning clarity, pricing framing, citation strength, competitor positioning, and tone.
- Narrative Gap Assessment with severity ratings and business risk tied to each finding.
- Prioritized recommendations sequenced by impact and effort.
- A map of which sources are shaping your AI narrative and to what degree.
Why Listen To Me
I’ve spent 13+ years in B2B SaaS growth across in-house roles and agencies, with deep roots in SEO and demand generation. I built Frontier because AI Search is a massive disruptor and teams are still running the same digital marketing playbooks from a decade ago.
I work with a small number of teams at a time so the work stays deep and focused.
WHAT TO EXPECT
Your Narrative Gap Audit in 10 Days
Here's exactly what happens from intake to delivery.
Phase 1
Intake + Prompt Build
- You complete a short intake form covering your ICP, primary use cases, named competitors.
- Frontier builds a custom client-specific prompt layer on top of the standard base query set
- No access to internal systems or analytics required, the audit is based entirely on what AI platforms surface publicly.
Phase 2
Research + Analysis
- Frontier runs the full query set across ChatGPT, Gemini, and Perplexity.
- Every response is scored across seven dimensions using the Narrative Gap framework.
- Gaps are identified, classified by type, rated by severity, and analyzed across all three platforms to separate consistent risks from platform-specific ones.
Phase 3
Report + Delivery
- Narrative Gap Report is delivered with findings, gap classifications & recommendations prioritized by impact and effort.
- Citation Source Map showing which third-party sources are telling your narrative.
- Walkthrough of methodology, results and prioritized recommendations.
NEXT STEP
Ready to See How AI Represents Your Brand?
Book a 30-Minute discovery call. We'll map how you show up in AI answers today and whether Frontier is the right next step.
Get The Weekly Frontier Dispatch
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